I own a couple pairs of the Paul Rodriguez Nike SB sneakers, but I never really knew much about him.  Well, in promotion of his P Rod III collection, Nike SB just released this rad commercial, letting P Rod himself show off his street skating skills to the sound of Ice Cube’s “Today Was a Good Day”.  Check for the Kobe Bryant cameo (and Cube too)…

P.S.  I know, it seems like skateboarding and L.A. is getting a lot of love here at Westcheddar this week (peep the Mayor Hawthorne video a couple posts down), but please remember that I was born out west.  And my Dad, whose birthday is Saturday, was raised in Venice Beach.  It’s in my blood.  Get at me…