My agency was recently tasked with creating a new global platform for Red Stripe beer. After some seriously intense (and fun) work sessions, we came up with their new tagline—What’s Good. Earlier this month, the What’s Good campaign officially kicked off in Jamaica with a pair of TV commercials we wrote and produced. In addition, Red Stripe teamed up with Loop to take to the Jamaican streets and ask people, “What’s Good?” It’s amazing to see what we created come to life like this. It’s actually better than I imagined. My favorite moment in the video is dude selling panties and bras on the street about 52 seconds in hahaha amazing. What’s really good!